The Marketing of You began as an idea for a book inspired by a discussion program author, Lou Gatti, has facilitated for decades. The premise: help American youth realize The American Dream is still alive and possible for them – a process for introducing and instilling character and soft skills enabling current and future generations of teenagers to succeed and secure America's middle class for generations.
Format:
Discussion highlights:
Living in the Moment - depressed about the past or anxious about the future is a no no
Earning Everything - grades, relationships, reputation, respect
Failing Well - feeling the failure, setting goals to accomplish
Fighting for Others - live to give
Thinking for Yourself - groupthink deters growth
Soft Skills
Importance of:
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