The Marketing Of You
  • The Marketing of You
  • Empowering teen success
  • The people we help
  • The Book
  • The Program
  • Donate to Support Teens
  • Meet the Author
The Marketing Of You
  • The Marketing of You
  • Empowering teen success
  • The people we help
  • The Book
  • The Program
  • Donate to Support Teens
  • Meet the Author

A Discussion Guide for Instilling Character in Teens

The Marketing of You began as an idea for a book inspired by a discussion program author,  Lou Gatti, has facilitated for decades.  The premise: help American youth realize The American Dream is still alive and possible for them – a process for introducing and instilling character and soft skills enabling current and future generations of teenagers to succeed and secure America's middle class for generations. 

Discussion groups & programs for improving teen outcomes through character development, soft skills


Format:

  • Discussion groups of 6-10 students (rising seniors)
  • 10-hour program built in 2-hour sessions; typically over a 5-week period 


Discussion highlights:

Living in the Moment - depressed about the past or anxious about the future is a no no


Earning Everything - grades, relationships, reputation, respect


Failing Well - feeling the failure, setting goals to accomplish


Fighting for Others - live to give


Thinking for Yourself - groupthink deters growth


Soft Skills

  • Decision Making - feeling and addressing failure
  • Critical Thinking - well informed debating
  • Emotional Intelligence - controlling your own emotions and managing other people's emotions
  • Negotiating Skills - needs versus wants
  • Conversational - listen, acknowledge, make a statement, ask a question
  • Social Media Management - we’re all being “played”
  • Financial Literacy - when in doubt, get a job
  • Leadership - Don’t ring the bell

Importance of:

  • Courage
  • Resilience
  • Grit (physical, intellectual, financial, emotional)
  • Being Trustworthy
  • Curiosity
  • Competence
  • Physical/Mental Well Being
  • Confidence
  • Generosity
  • Discipline
  • Initiative

The Marketing of You Program Slides

Download PDF


  • The Marketing of You
  • Help for Teens
  • Help for Parents
  • Mentors & Mentoring
  • Coaches & Team Captains
  • Schools & Educators
  • Questions & Comments

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