A book... A program... A philosophy encouraging positive behavior.
The Marketing of You is a guide to character development for teens, a resource to help parents support their children, and a support program working with mentors to improve outcomes for all teenagers.
- Hard work is a given!
- Success is earned!
- Opportunity is not equal!
Author Lou Gatti has been mentoring youth and facilitating discussion groups for decades. With a passion to inspire American youth, Lou shares the power of personal character, the importance of developing soft skills, and his process for building confidence and esteem with the physical, emotional, Intellectual, and financial grit needed to empower teenagers to succeed and look forward toward helping future generations achieve their dreams.
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Decades of mentoring teens
Get Involved to help teens succeed
Building character for success
The Marketing of You was created by Lou Gatti to keep the American Dream alive among all American teens – instilling the confidence to make good decisions and dodge the negative influences during their impressionable teenage years.
Building character for success
Get Involved to help teens succeed
Building character for success
We instill personal character and develop good decision-making skills through personal growth mentoring and positive motivation practices to help teens and their parents communicate and better manage the pressures and chaos of youth.
Helping teens, parents & mentors
Get Involved to help teens succeed
Get Involved to help teens succeed
We help teens and their parents recognize the importance of building a foundation of personal character, soft skills, and "grit" to manage life's chaos and empower good decisions. The book is also a practical guide for educators, mentors, and coaches.
Get Involved to help teens succeed
Get Involved to help teens succeed
Get Involved to help teens succeed
Being a teenager is hard! Parenting a teenager is also hard. You can help! Get involved and be a positive role model of character, work ethic, discipline, and good decision-making. The Marketing of You is your guide to help improve outcomes for teens.
Be True to Yourself
Dr. Brené Brown is a researcher professor at the University of Houston, Graduate College of Social Work, where she has spent the past ten years studying a concept that she calls Wholeheartedness, posing the questions: How do we engage in our lives from a place of authenticity and worthiness? How do we cultivate the courage, compassion, and connection that we need to embrace our imperfections and to recognize that we are enough -- that we are worthy of love, belonging and joy?
Grit: The power of passion and perseverance
Leaving a high-flying job in consulting, Angela Lee Duckworth took a job teaching math to seventh graders in a New York public school. She quickly realized that IQ wasn't the only thing separating the successful students from those who struggled. Here, she explains her theory of "grit" as a predictor of success.
