A guide to establishing positive behavior
Being a teen is hard – balancing education, popularity, sexuality, and the temptations of vices too many to list. Fortunate teens have strong support systems (parents, mentors, coaches, peers). Many, unfortunately, don't have the requisite support and/or their parents, mentors, coaches, and peers may not have a structured process for supporting and communicating effectively with teens – understanding their pressures and having conversations from their perspective.
The Marketing of You introduces teens to understanding and developing the positive behaviors of good character. The book is a guide to developing "grit" – physical, emotional, Intellectual, and financial – as a foundation for confidence and character. Through the book and program, teens as well as their support champions can learn to harness the grit necessary to traverse teenage life and excel in adulthood.
The backdrop for good decision-making and the power of positive behavior are the core principles shared in the book:
- Failing well
- Fighting for others
- Thinking for yourself
- Living in the moment
- Earning everything.
With an emphasis on building character, The Marketing of You provides a structured process for establishing soft skill:
- Decision Making
- Critical Thinking
- Emotional Intelligence
- Negotiating
- Conversational
- Financial Literacy
- Social Media Restraint
- Leadership.
