The People We Help

The Marketing of You is an introduction to character development, positive behavior, and good decision-making. In the book, you learn the importance of "grit" – physical, emotional, Intellectual, and financial – as a foundation for building confidence and character.

 Parents, are you and your teenager not on the same wavelength? Are you tired of slamming doors, getting “iced” with the silent treatment and other negative behaviors resulting from your teenager’s latest crisis? Perhaps The Marketing of You will provide you with some insights into 5 core principles that you and your teenager could agree on and put an end to the drama in your relationship.

Passing on your wisdom and experiences is a powerful legacy, and mentoring others is more beneficial than most of us realize. The Marketing of You provides guidance for mentors concerned about how to engage with teenagers. The book and program are resources for developing character and soft skills, initiating conversations, and building meaningful relationships. 

Teachers, The Marketing of You is an insightful book offering ideas for understanding and communicating with students. Additionally, you might consider the benefits of establishing The Marketing of You as a peer advisory initiative administered by student leaders. Our program provides the guidance and principles to facilitate discussion groups to help other students succeed. 

Coaches, are you feeling like your team’s leadership could benefit from strategies encouraging your team captains to think for themselves and promote the concept of have each other's back – on and off the field of play? The Marketing of You introduces your team captains to basic skills for building rapport among teammates while working to instill critical character development principles to earn respect as leaders. 

 Peer advisor programs based on the principles in The Marketing of You can help students help other students. Or, maybe the book and program can be used to establish student-to-student mentoring programs of younger students or more successfully engage in community youth programs to satisfy National Honor Society service requirements. Our book and program provide the principles and practices you need to get started.