I created The Marketing of You so that teenagers would have a "go to" resource in their transition to adulthood. The book is a compilation of my thoughts, ideas and philosophies that evolved based on my life experiences as a son, a brother, a student, an athlete, a husband, a father, a grandfather, a businessman, a coach, a councilor and a mentor. The commentary and suggestions should be read as me talking to the 15 year old version of myself back in 1960. I'm hopeful that you teenagers will not only reference this guide to character when "the waters of life get turbulent," but also utilize it when you are in need of a meaningful conversation with your parents or mentor. Likewise, parents and mentors, feel free to utilize The Marketing of You in the same manner with regard to your teenager.
Lou Gatti, Author -- The Marketing of You
Great read for teenagers and young adults
"As someone who serves as a mentor at my university, I thought that this was a great read. I think that teenagers, young adults, and even parents should read this book to gain perspective on the power of a mentor and developing character. I am going to definitely recommend this to my students and hope they have the same experience I did reading this book."
Conner M
August 14, 2022
Easy Read!
"This book is an exceptional read for parents, teachers, middle school, and high school. It is very easy to read, actually simple reading, and is most highly recommended for teachers mentoring students. The book is a practical training resource on how to mentor young people for the transition into adulthood. It is highly recommended."
Charles Pidgeon, PhD.
July 29, 2022
Important read!
This book was a great read for me as a young adult, giving external insight into what's important to develop character. It's easy to read and well organized, getting straight to the point on many topics spanning mentorship, feelings, and social awareness. Would highly recommend.
Neil S
September 2, 2022
A primer for parents and their unfocused adolescent kids
I just finished reading The Marketing of You. Lou Gatti has his finger on the pulse of every adolescent out there who needs help to refocus and get his act together. The importance of mentoring is highlighted in this step-by-step tutorial and a must read for every concerned parent, teacher, guidance counselor, cop, and concerned relative and neighbor out there who wants our next generation of kids to grow up as responsible adults feeling good about who they are.
Jenny C
August 18, 2022
Sign up to hear from us about specials, sales, and events.
Copyright © 2023 The Marketing Of You