• The Marketing of You
  • The Book
  • The Program
  • TMOY Scholarships
  • Meet the Author
  • The people we help
  • How to get involved
  • More
    • The Marketing of You
    • The Book
    • The Program
    • TMOY Scholarships
    • Meet the Author
    • The people we help
    • How to get involved
  • The Marketing of You
  • The Book
  • The Program
  • TMOY Scholarships
  • Meet the Author
  • The people we help
  • How to get involved

The Marketing OF You

Lou Gatti, Founder & Author

I created The Marketing of You to introduce teens and parents to the core principles of failing well, fighting for others, thinking for yourself, living in the moment and earning everything while developing "grit" – Physical, Emotional, Intellectual, and Financial – to succeed. 

A book...A program...A philosophy of Positive Behavior

The Marketing of You is a program to instill the value of mentoring and supporting others to improve outcomes for all teenagers. 


  • Hard work is a given! 
  • Success is earned! 
  • Opportunity is not equal!


Author Lou Gatti has been mentoring youth and facilitating discussion groups for decades. With a passion to inspire American youth, Lou shares the power of personal character, the importance of developing soft skills, and his process for building confidence and esteem with the physical, emotional, Intellectual, and financial grit needed to empower teenagers to succeed and look forward toward helping future generations achieve their dreams. 

An Interactive Discussion Series

A Multi-Session Interactive Group Discussion

Format:

  • Discussion groups of 6-10 participants
  • 12-hour program typically built in eight 1.5-hour sessions over a 4-8 week period.

Discussion highlights:

  • Living in the Moment - depressed about the past or anxious about the future is a no no
  • Earning Everything - grades, relationships, reputation, respect
  • Failing Well - feeling the failure, setting goals to accomplish
  • Fighting for Others - live to give
  • Thinking for Yourself - groupthink deters growth
  • Soft Skills
  • Importance of Courage, Resilience, Grit, Trustworthiness, Curiosity, Competence, Physical/Mental Well Being, Confidence, Generosity, Discipline, and Initiative

The Program Outline

Session 1 - You Are Not Special

  • Why Talent, Good Looks, and High IQs are Overrated
  • Life in Transition
  • Failing Well
  • Decision-making Skills

Session 2 - GRIT

  •  Grit & What It’s All About
  • Emotional Intelligence

Session 3 - Fight for Others

  • Fighting for Others
  • Negotiating Skills

Session 4 - Think for Yourself

  • Thinking for Yourself
  • Critical Thinking
  • Social Media Management
  • Resume Building

Session 5 - Sex, Drugs, and Rock-n-Roll

  • Sex, Drugs, and Rock-n-Roll
  • Conversation Skills

Session 6 - Find a Mentor

  • Finding a Mentor
  • Leadership

Session 7 - Life is Not a Spectator Sport

  • Life is not a Spectator Sport
  • Marketing Yourself
  • Financial Literacy

Session 8 - Live in the Moment

  • Live in the Moment (calming the chaos)
  • Earning Everything
  • Character Traits/Soft Skills
  • Wrap-up

Learn more about the program

Decades of mentoring teens

Get Involved to help teens succeed

Building character for success

The Marketing of You was created by Lou Gatti to keep the American Dream alive among all American teens – instilling the confidence to make good decisions and dodge the negative influences  during their impressionable teenage years.

Meet the Author

Building character for success

Get Involved to help teens succeed

Building character for success

We instill personal character and develop good decision-making skills through personal growth mentoring and positive motivation practices to help teens and their parents communicate and better manage the pressures and chaos of youth. 

About the program

Helping teens, parents & mentors

Get Involved to help teens succeed

Get Involved to help teens succeed

We help teens and their parents recognize the importance of building a foundation of personal character, soft skills, and "grit" to manage life's chaos and empower good decisions. The book is also a practical guide for educators, mentors, and coaches.

Who we help

Get Involved to help teens succeed

Get Involved to help teens succeed

Get Involved to help teens succeed

Being a teenager is hard! Parenting a teenager is also hard. You can help! Get involved and be a positive role model of character, work ethic, discipline, and good decision-making. The Marketing of You is your guide to help improve outcomes for teens.

How you can help

TMOY Scholarships

The Kyle Pablo Memorial Scholarship Fund

The Kyle Pablo Memorial Scholarship Fund provides educational support for college-bound high school seniors that exemplify the characteristics and traits taught through The Marketing of You.  

Your donation supports the services and scholarships helping teens begin the journey to success through character development.


Donations can be made by Credit Card or your PayPal Account through with the security and reduced fees offered by the PayPal Giving Fund.

WHAT WE'RE WATCHING & READING

Be True to Yourself

 Dr. Brené Brown is a researcher professor at the University of Houston, Graduate College of Social Work, where she has spent the past ten years studying a concept that she calls Wholeheartedness, posing the questions: How do we engage in our lives from a place of authenticity and worthiness? How do we cultivate the courage, compassion, and connection that we need to embrace our imperfections and to recognize that we are enough -- that we are worthy of love, belonging and joy? 

Brene Brown

Grit: The power of passion and perseverance

 Leaving a high-flying job in consulting, Angela Lee Duckworth took a job teaching math to seventh graders in a New York public school. She quickly realized that IQ wasn't the only thing separating the successful students from those who struggled. Here, she explains her theory of "grit" as a predictor of success. 

Angela Duckworth

Your Preality or Personal Reality with Dr P

 Lou Gatti discusses mentoring, teen character development, and The Marketing of You 

Listen
Questions & CommentsGet Involved


  • The Marketing of You
  • Empowering teen success
  • Help for Teens
  • Help for Parents
  • How to get involved
  • Mentors & Mentoring
  • Coaches & Team Captains
  • Schools & Educators
  • Questions & Comments
  • Program Slides

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